Our team of makeup artists and former beauty editors has its finger on the pulse of all the most viral products so we can painstakingly recreate more affordable and conscientious versions for you to enjoy.
We tirelessly track the most popular luxury products, then zero in on the crème de la crème to study at our award-winning labs. Once there, we improve each product in four crucial areas, according to our Four-Leaf Clover Plan:
BETTER INGREDIENTS
While closely mimicking an original product's performance, Clover's version utilizes safe, cruelty-free, and vegan ingredients sourced from reputable suppliers who care as much as we do about their impact. Parabens, cyclical silicones, synthetic fragrance or flavor, talc, phthalates, PEGs, phenoxyethanol, propylene glycol, bismuth oxychloride, formaldehyde donors, chemical SPF blockers, and aluminum salts are just a few of the ingredients we exclude from our formulas at zero detriment to performance.
BETTER SOURCING
Clover is Made in The USA and developed and produced by the same manufacturers as your favorite luxury goods—minus the luxury price-point. We only work with FDA-registered and Good Manufacturing Practices-certified partners. Translation: Our partners refuse to take shortcuts when it comes to people and the planet.
BETTER PACKAGING
Our product boxes are fully recyclable and made from previously recycled materials. In order to limit plastic waste and reduce gas emissions during production, inside those boxes you’ll find tubes and compacts made from 100% post-consumer recycled plastic, sugarcane bioplastic, infinitely recyclable glass, and even the first-ever 100% recycled and recyclable lipstick tube. You read that right: World’s First.
And because some degree of plastic usage is inevitable for every business, we’re Certified Net Plastic Neutral. For every pound of plastic we use, we remove an equivalent amount of low-value plastic—plastic that wouldn’t have been recycled otherwise—from the environment.
BETTER PRICING
We reduce the original luxury price tag by 30 to 75 percent, with prices always between $12 and $25.
The end result: Trending, high-quality makeup produced by the same luxury labs as your favorite designer brands—but better for you and for the planet. All for less $$$!

Clover by CLOVE + HALLOW

I don't think I've ever bought a brown mascara before. I remember when I first bought mascara, my mom was like, we have light eyelashes. You always want to have a black mascara. So I just never thought about buying brown until I saw a few videos on people wearing the brown mascara and it looks a lot more natural. So I went ahead and picked up the Clover. This is the maxed out mascara, and this is shade brown. I did go ahead and apply it, but I want to show you guys the brush. So this is a pretty thick brush and there is a lot of product that's on the brush, but it does not come out clumpy. So I already applied some on, but we'll just go ahead and put another coat on. What I liked the most about it is it did not come out clumpy at all. It actually really separated my eyelashes. It's always hard to reapply mascara when you already applied it on. So I am impressed that I did just do that. And again, my eyelashes did not turn out clumpy.

Video Review of #CLOVER BY CLOVE + HALLOW Maxed Out Volumizing Mascara - Dual-Effect Mascara for Dramatic Lashes by Rebekah

Video Review of #CLOVER BY CLOVE + HALLOW Maxed Out Volumizing Mascara - Dual-Effect Mascara for Dramatic Lashes by Rebekah