I will always choose a niche in business. (It can still be broad!) But it should be cohesive. Imagine being passionate about gardening, but posting ONE makeup video that goes viral. Now all of your followers are here for the makeup, but you want to do more gardening videos. Those followers will not remain engaged (unless a few of them happen to enjoy gardening). Just be careful who you attract because a poorly engaged audience will hurt your potential for growth on ANY platform. #niche #chooseaniche #pickaniche #fliptip #flipcommunity