I have found that looking at the green dot at the top right of the screen helps it to look like you’re talking directly to the viewer. Also just keep them engaged content is so important. When you’re reviewing a product, make sure you tell about that product and how it worked for you, what you did like and what you didn’t like about it, if it felt right on you if it didn’t feel right on you, if it smelled good, if it didn’t smell good, etc. we need to know! And also talk to us like you’re talking to your sister