Our story is dedicated to those with unique hair types who have often been overlooked. We stand for individuals with wavy, curly, and thick hair, including Afro-Latino, African-American, Latino, Asian, and Middle Eastern men. While other companies may have neglected you, we haven't.

If you have hair that's not like everyone else's and struggle to find products that work for you, our mission is to change that. We are committed to eliminating dry beards, flaky skin, irritation, and bumpy skin. We reject razors that can't handle your hair and products that are merely adequate but not perfect for you.

At ThatsSmoooth, we meticulously select the highest quality natural ingredients, ensuring each product is tailored specifically for the unique needs of multicultural men. Our formulas are designed to provide the utmost care, nourishment, and effectiveness, giving you the confidence to embrace your natural texture and look your best.

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