We didn't love the products that we were using on our kids and wanted something better.  We wanted an easier application method, and not a bunch of unnecessary scents, or chemicals. We wanted better ingredients, with names you could read.  Paru is a Stanford-trained dermatologist, so she paid extra attention to possible skin irritations and sensitivities when choosing our ingredients.  We've put in the research hours and conducted scientific testing to make sure our products are effective before putting our name on them.

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