We will meet your hair where it is & empower your curl pattern.

We will give you access to your best curls in your own bathroom (or someone else’s).

We promise to nourish your hair with affordable and effective products & cherish your health with safe ingredients.

We promise to help keep your hair healthy & hydrated, juicy & joyful.


May we support the curliest, coiliest &
tightest of hair textures.

May we embrace, love and celebrate our
community & the gorgeous hair we have.

May we know our hair is strong.
May we know our curls are flexible.
May we know our texture is resilient.
May we know our patterns are magic.
May our hair live its best life.

Pattern Beauty Video Reviews