We are a small team of beauty enthusiasts, based in Canoga Park, California, who strongly believe that hot tools should only enhance a look and keep hair shiny and healthy, without the damage. That is why our styling tools are engineered with innovative technologies and designs that make them easier and better to use on a variety of hair types to maximize performance and the health of hair. The NEO Choice brand has always stood for exceptional, inventive products and authentic relationships that are tried, tested and true. As a brand with many cutting-edge products, we will continue to set the standard for reliable, advanced, and stylish quality products.

NEO Choice

Ionic Pro 2000 - Professional 2000W Powerful Hair Dryer Concentrator

NEO Choice Video Reviews