FITAID was founded in a gym in Santa Cruz by friends and co-founders, Orion Melehan and Aaron Hinde in 2009. Recognizing that traditional sports and energy drinks are high-sugar or artificially sweetened, filled with junk and empty promises, they believed in a better way to drink. Through their combined passion for products that better aligned with their lifestyles, they created the world's cleanest fitness drinks. By sourcing premium vitamin blends, working with beverage scientists, trainers and athletes; they pioneered a line of clean functional products, disrupting the traditional beverage landscape.

LIFEAID Video Reviews