Swimwear can be an intimate exposure, which is why JMP The Label’s mission is to empower women to embrace their beauty by normalizing beautiful, natural bodies of all sizes. JMP The Label features inclusive models of all shapes and complexions, while leading important conversations around positive body image, health and wellness, and gaining confidence in a swimsuit as well as all areas of life.

At JMP The Label, we are committed to redefining beauty standards and fostering a culture of body positivity and inclusivity in the realm of women's swimwear. With sizes offered up to 3XL, we celebrate the diversity of women's bodies by creating swimwear and apparel that empowers and embraces each unique shape, size, and identity. From skimpy to full coverage bikini bottoms, bandeau tops to full underwire support, and one piece designs for all, we recognize that each person is a work of art and deserves to feel like it!

JMP The Label

Cardiff Balconette Underwire Top - Fiesta

Rio High Leg Cheeky Bikini Bottom - Fiesta

Santo Domingo Mini Skirt - Lime Green Check

Vegas Strappy Cut Out Bandeau Bikini Top - Lime Green Check

JMP The Label Video Reviews