IBY Beauty (pronounced I.B.Y.) is a lifestyle cosmetic brand created in sunny Los Angeles, CA. Here at IBY, we take inspiration from you, beauty fans who love to create, explore, and live life colorfully. A small diverse team of beauty lovers ourselves, we believe in a community built by kindness, confidence and the power of makeup. We encourage self-expression and believe in redefining beauty standards with cruelty-free products that won’t break the bank. We are eager to learn more about you, and create beautiful things together.

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IBY Beauty

IBY Beauty Carry-On Face Palette (Blush, Highlighter, & Eyeshadows)

IBY Beauty Video Reviews