Bel London is a dynamic makeup brand from Europe, dedicated to making beauty affordable and trendy for everyone. Our mission is to empower individuals to unleash their true selves, celebrating creativity, individuality, and courage.

We offer a diverse range of innovative products designed for all makeup lovers, whether you’re a novice or a pro. With a commitment to authenticity and diversity, we celebrate all stories and backgrounds.

BEL London

Basic Eye Makeup Brush Set for Flawless Application

Eyeshadow Stick Trio for Effortless Eye Makeup

Shimmer Eyeshadow Stick Trio for Effortless Eye Makeup

Double The Glam Waterproof Eyeliner Bundle

FAT Brush Mascara – Volumizing & Defining, No Clumps or Flakes, Jojoba Hydration Formula

Killer Look Mascara & Eyeliner Gift Set – Fat Brush Mascara & Waterproof Black Eyeliner

Ultra-Precise Matte Black Eyeliner – Long-Lasting, Waterproof, Smudge-Proof, & Easy Application for Bold Eye Looks

Precision Perfect Intense Intense Black Eyeliner – Waterproof, quick-drying, and long-lasting for flawless, smudge-proof definition all day.

Video Review of #BEL LONDON Ultra-Precise Matte Black Eyeliner – Long-Lasting, Waterproof, Smudge-Proof, & Easy Application for Bold Eye Looks by AJ

Video Review of #BEL LONDON Ultra-Precise Matte Black Eyeliner – Long-Lasting, Waterproof, Smudge-Proof, & Easy Application for Bold Eye Looks by AJ