Founded by Danielle, one of the lucky dog owners who got the opportunity to adopt her pup Fritz in 2021. With a background and love for brands, design and dogs, Danielle wanted to not only create a brand that is colorful, sustainable but to also become a responsible brand in the US that takes care of dogs and our planet. 

Fritz, our CEAO Chief Entertainment and Approval Officer ;-) is a rescue from South Carolina, a happy pup that is also a little stubborn and spoiled. As a modern dog mom, Danielle, wants to make sure all dogs get the best treatments they can. That being said, in the end, it's the dog, Fritz who approves ;-).

Approved by Fritz

Country Living Carbon Neutral Eco Friendly Dog Leash with Small Storage Bag

Smart ID Tag for Pets with NFC and QR Code Technology 

Precious Tails Co-Pilot Dog Car Booster Seat

The Fritz Dog Collar, Waterproof and Heavy Duty

Video Review of #APPROVED BY FRITZ The Fritz Dog Collar, Waterproof and Heavy Duty by Vanessa

Video Review of #APPROVED BY FRITZ The Fritz Dog Collar, Waterproof and Heavy Duty by Vanessa